Spearheaded the establishment of comprehensive design guidelines, standardized visual UI components and best practices, ensuring brand alignment and consistency across all initiatives, with tools like Figma and Adobe XD, increasing user engagement by 35%.

Directed the web design and development process, translating user requirements into logical user flows, storyboards, information architecture, and website mock-ups streamlining the deployment process by 25%. Implemented cross-platform responsive design, boosting mobile traffic by 40%.

Conducted user research, surveys, and usability testing to understand user needs, behaviours, and pain points, leading to a 25% improvement in user satisfaction scores. Optimized navigation and information architecture flow improving accessibility and usability, resulting in a 30% decrease in bounce rates on the main website and the landing pages.

Integrated and deployed Google Analytics, SEMrush and Hotjar analyzing user behavior such as time-on-page and scroll depth and addressing pain points that lead to a 15% increase in task completion rates. Conducted A/B testing on design elements, achieving a 12% higher click-through rate on redesigned CTAs.

Oversaw end-to-end planning, design, and delivery of communication products, including the newsletter — The Catalyst Connect, digital assets, reports, presentations, 2D & 3D animations and video ads, achieving a 34% increase in user engagement across all platforms.

Led the setup and optimization of marketing & event operations, including migration to HubSpot and development of comprehensive digital marketing strategies, sales pipelines, and ad campaigns for free & paid programs for individuals (B2C), SMB & large organizations (B2B).

Designed and developed customer-facing chatbot, training sessions and onboarding materials, converting high ticket sales (selling $15,000 program), and coordinated with internal product teams to ensure implementation of conversion strategies resulting in a 32% increase in conversions.

Led content marketing initiatives, producing high-quality blog posts, articles, and multimedia content, leading to a 31% increase in website traffic, a 36% improvement in organic search rankings, a 25% increase in conversion rates and a 23% decrease in customer acquisition costs.

Led the development, implementation, and evaluation of communication strategies and assisted in planning, designing, and launching 12 programs that fostered collaboration across individuals, private and broader public sector, and academia, filling over 800 job vacancies in cyber.

Led event planning, communication, execution, and delivery of events, building an audience of over 19,000 individuals, businesses, researchers, participants, and partners. Managed budgets for web, production and interaction design, marketing & events of up to $3 million while supervising subcontractors and ensuring quality standards.

Collaborated on drafting and developing funding proposals and pitches that resulted in investment commitments of $15 million over 5 years from Rogers Communications, $1 million from RBC and $1 million from Mastercard towards supporting Catalyst initiatives.