Treatos case study
- Mir Sohail Ali
- Jul 18, 2024
- 2 min read
Updated: Nov 28, 2024
Description
Scope of work
Direct the design and documentation process, translating user requirements into logical user flows and website mock-ups, storyboards, and information architecture, streamlining development processes. Establishment of comprehensive design guidelines, standards, and best practices, ensuring website integrity and alignment with organizational branding.
Project outline
Treatos is a startup restaurant service company. Its main focus is to change the typical restaurant type by incorporating a strong Indian flavour into Western fusion cuisine.
Project tagline
We serve food but with a purpose.
Work breakdown structure
Perform needs analysis to understand the requirements needed to meet the brand guidelines.
Create user personas
Define real-world use cases
Perform competitors and ethnographic research
Perform SWOT analysis
Perform relationship and diversity marketing research
Ideation with the client to meet the scope
Low-fidelity wireframing and initial prototype mockup
Client evaluation
Create high-fidelity wireframes and fine-tune the initial prototype
Create and define UX/UI Guidelines
Implement functionality based on high-fidelity prototypes.
Build UX maps and define pathways of interaction.
Perform B to C usability tests
Create audit reports
Identify and implement improvements based on the reports
Project handover
Two training sessions will be held to help the internal team run the website and the app.
Monitor usability improvements from the client and customer end.
Problem & solution statements
Problem statements
Online ordering is a wonderful way for restaurants to increase their sales, provide better engagement opportunities through continuous support, and create multiple points of interaction.
Most of the time, while searching for an item, the user cannot find it easily.
There are many issues where payment gateways become a hassle due to limited means of payment methods integration in the system.
When restaurants run promotional offers, the targeted customers are not able to view them and, thus, cannot take advantage of them.
Streamlining the ordering processes by remembering the most ordered/recently ordered food items has not been effectively done.
Solution statements
Treatos makes the ordering experience super user-friendly so that customers of all ages can effortlessly place orders.
Treatos integrates and enables customers to make payments through globally and locally recognized banking and payment gateways.
Treatos also runs targeted promotions that are tangible based on local times.
Treatos remembers the most recent and favourite list of orders and makes the user journey streamlined through the app and website ordering system,
Treatos also shares food recipes and preparation videos from the customers' most sought-after restaurants so that every customer can enjoy the meals regardless of accessibility to the restaurant.
