Large-scale designs are a collection of production designs and print and digital assets used in offices, conferences, graduations and (virtual and in-person) events. I lead the design, planning, and delivery of all production and communication products, from virtual digital assets to animations, ensuring high user engagement and optimized content. I have successfully directed and managed marketing and event operations, developed educational materials and communication strategies, and enhanced brand identity across various platforms. by producing assets and content that significantly improved engagement with the audience and increased the segment by 23% yearly.

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Some of my notable contributions are as follows:

• Large-scale window wraps design production and installation across two entire Catalyst offices in Brampton — one at 1 Nelson St. W, and the other at the Brampton City Hall.

• Large-scale production designs for branding at City Hall and 1 Nelson locations that include production designs of logos, vision and mission statements. Catalyst Cyber Accelerator Graduate companies wall for PVC and its installation.

• Catalyst participation and booth setup/management of associate companies at Collision, Elevate, and Catalyst's five-year celebration festival.

• In-person events such as the Accelerated Cybersecurity Training Program (ACTP) launch, Catalyst Cyber Accelerator (CCA) launch, City of Stratford event (Communities, Cybersecurity & Strategy) with Mayor Dan Matheison, America Consulate event (Cross-Border Trade & Digital Economy) with Greg Stanford, Consul Gen. of US Consulate, Google Cybersecurity event at Google Canada, ACTP & CLIC event participations.

• Virtual program launches and events:

  • ACTP 10 cohorts virtual graduations of about 800 learners

  • CCA 8 cohorts—60 companies virtual orientations & graduations

  • Catalyst Cyber Range launch of about 1000 participants, and all events for Cyber Range that are B2B facing from 2020 to 2023.

  • Launch of Simply Secure event with about 1500 participants

  • Mastercard Emerging Leaders Cyber Initiative received traction from major Fortune 500 companies.

  • 4 virtual BPS conferences and workshops in collaboration with Govt. of Ontario that included sectors across healthcare, K-12 education, post-secondary education, municipalities, social services, and critical infrastructure of about 8000 participants​